Project Overview: Building New Online Brand Identity
Chai Spot is a Pune-based locally owned tea joint chain that serves special tea ‘Amruttulya’ and a few popular all-day snack items like Wada Pav, Misal Pav, and Puri Bhaji. In an ever-competitive marketplace of foodservice outlets, launching a new brand of café, snacks centre, or tea shop is highly challenging.
To stand out from the crowd and enhance visibility in online world of businesses, Sparkles9 Media provided Chai Spot owners with expert branding services – both offline and online.
Website Design & Logo
Designing the brand’s logo and business website was taken up the first. After a few brainstorming sessions and sharing of ideas on the logo, our team delivered an excellent logo designed for Chai Spot. Website designing was done keeping in mind a fresh, appealing outlook.
Website Development
We developed a highly functional, good looking and user-friendly website for Chai Spot. The SEO optimized structure of site ensured that audience would get to notice the presence of brand online.
WordPress Website Development
Our focus was exclusively on developing a user-friendly WordPress website that is easy to navigate and surely appeals to the target audience of Chai Spot. A theme based website gained traction faster than we expected.
Branding
Brochures, flyers, pamphlets, hoardings and standee designs were the initial branding tools. We later included radio advertisements, social media creatives and videos for effective branding.
Content Creation
Brochures, flyers, pamphlets, hoardings and standee designs were the initial branding tools. We later included radio advertisements, social media creatives and videos for effective branding.
Social Media Marketing
Our social media marketing team very well knows that high-engagement social media pages of a brand mean half the battle won. To drive the same, we implemented unique strategies to increase Chai Spot’s followers on Facebook, Twitter, Instagram and Pinterest.
Mobile-friendly Website
We developed a dynamic responsive website that is compatible with all mobile devices. An easy-to-navigate, elegant website was the first choice of us and brand owners.
Brand Awareness
We implemented various brand reputation and engagement strategies to drive brand recognition and awareness, both online and offline.
Online Reputation Management
We implemented the best customized ORM strategies, because a blow to reputation of brand can hold a business back.
Result: What have we delivered?
In addition to creating a strong online brand, Chai Spot owners were seeking a solid initial SEO set-up for ensuring brand recognition. From website development to designing of brochures and hoardings, the team at Sparkles9 Media came forward with unique and effective offline and online marketing strategies. Online reputation management, content management and social media marketing were later the major focus areas.
We delivered a responsive and dynamic website with a solid SEO-friendly structure and best UI/UX. Our highly impactful brand promotional strategies resulted in growth of the brand from one branch to 6-7 new branches within the span of a year. We were able to build a social media presence for brand and drive high customer engagement through strong social medial marketing strategies.
Client’s Feedback
