Project Overview: Reaching Expanded Audience Base
Keeping both artists and audiences at the heart, Sukhayan works as a non-profit organization, creating an interactive and promotional platform for those active in the fields of theatre, music, other performing art forms, and literature.
The organization focuses on bringing together the art forms and social causes, thereby creating experiences as enriching as possible for audiences. It majorly works by providing artists and audiences with worthy opportunities to contribute towards the growth of society.
Social Media Strategy
For Sukhayan, we specifically developed a social media strategy that primarily targets user engagement and community interaction.
Creative Designs (Videos + Creatives)
Our creative team puts forth unique creatives and appealing video content to attract visitors, triggering their engagement with respective social causes.
Plan & Strategy
We took an out-of-the-box approach while designing the marketing plan & strategy for Sukhayan, looking at their novel form of work and objective.
Social Media Marketing
Our social media marketing strategy for Sukhayan majorly involves interactive campaigns for social activities, programmes, communities, and fundraising.
Basic SEO & Website Optimization
Although the website was ready, it critically required to be SEO-friendly. Our expert team first provided the basic SEO set-up.
Paid Social Media Campaigns
Our SMM team ran paid advertising campaigns on social media channels that enabled the brand to capture and engage larger audience
Enhanced brand awareness to increase viewability, expand audience base and improve brand affinity
Reliable service promotion strategies to drive clicks and views, trigger engagement and successfully garner leads
Social Media Presence
Establishing strong social media presence to reach broader audiences and remain at the top of their minds
Result: What have we delivered?
Right from basic website search engine optimization to expert branding assistance, Sparkles9 Media team handled things at each step. Effective branding strategies specifically involved unique creatives meant for posting on Sukhayan’s social media accounts. Impactful video content pushed our branding efforts to new heights.
Due to the nature of work of the organization, it was imperative to build a strong social media presence, for which we leveraged paid Facebook ads for promotion of NGOs, events, book publications, fundraising, and encouragement to donations. We also ran successful campaigns for various painting, poetry, storytelling, and other competitions for broader audiences.