Project Overview: Film PR & Promotion
Vegali Vaat, a captivating Marathi movie based on the lovely father-daughter relationship amid one of the harshest social issues in the state, was released in theatres across Maharashtra in the month of February 2020.
The PR & marketing strategies had to be designed differently for this atypical non-glamorous film. The producers approached us for end-to-end PR & marketing activities, featuring in both languages, Marathi and English.
Film promotion
An extensive 45-days campaign was run for film promotion, before as well as after its release. This involved all digital channels of promotion.
Film PR
Media releases, press articles, press conferences & tours were managed under film PR activities. No stone was left unturned here.
Social Media Marketing
A successful SMM campaign enabled us to keep the audience engaged and the spark of curiosity about the film, storyline, characters, cast, and music alive till the end.
Content Writing
Right from teaser and trailer, to characters’ introduction, YouTube launch of music, and media releases, our creative content writing services covered everything.
Social Media Strategy
An effective social media strategy was designed to develop target audience faster and keep them engaged with all updates related to the movie
Paid advertising
All types of paid advertising channels were explored under paid promotion strategies
Movie promotion
Outcome-oriented promotion of the movie pre- and post-release enabled the client to get more business at the box office
Planning & strategy
A unique strategy and effective promotion plan that held targeted audience and offered exposure to film well before its release
Creative content
Rich creative content that never failed to captivate audiences’ attention and portray an interesting picture about the film
Result: What have we delivered?
The plan for Vegali Vaat began with pre-release promotions. Our expert marketing team offered result-oriented planning and strategy to make sure that the movie gets enough exposure and captures a hold on the attention of its targeted audiences.
We managed celebrities during the course of movie promotions, in addition to effective PR activities and fruitful press tours. Creating strong presence on social media channels was one of the key objectives. Our SMM strategy successfully triggered user engagement before the release.
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