The role of PR in the life of a celebrity
1. Look out for media opportunities
As a PR of a celebrity, you need to identify opportunities for celebrity’s press coverage. You need to get the tips from the interviewing journalist to get the celebrity run through a successful interview.
2. Grasp opportunities for public appearances
As a celebrity PR you need to watch out for celebrities to make public appearances. It can be any event, a corporate event, a new movie release or a red carpet appearance, product launch, new opening of store or mal, etc. as a PR the responsibility lies in setting up the interviews for popular magazines and events to get the celebrity in the limelight.
3. Crisis communication
This is the toughest job of a PR to handle the rises of a celebrity. If the celebrity is trolled or a private life affair has become public, the PR has to develop and implement a long-term strategy for a public makeover to sustain the good public image and overshadow the negatives.
4. Reputation is the soul of a celebrity
A PR professional needs to use the different social media